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I have a traditional business which provides services to small business owners. I enjoy this very much and what I have recently been made aware of in speaking with a lot of people is that as Solopreneurs we have the challenge of maintaining a healthy lifestyle as we run our businesses.
Well, here's a solution. I hope you enjoy this new Blog: LiveWithoutPain.info which caters to people who want information on health and nutritional supplements, weight loss management and more, which can help you create optimal health, organically and holistically.
We can and should maintin our energy levels, keep our immune systems strong and prevent illnesses due to improper eating habits and processed foods.
A Successful Business Owner is a Physically Fit, Healthy Business Owner as well...
So, subscribe here to keep up with the updates, freebies, recipies, and more! Share your comments. We truly care about your well-being.
Here's To Your Health!
Monday, August 2, 2010
Thursday, June 10, 2010
Why has British Petroleum (BP) has purchased Google and Yahoo search terms?
According to Matthew Whiteway, Director of Campaign Management (paid search) at Greenlight, a UK-based independent search marketing agency; BP's buying up keywords in the big three" search engines could be viewed by some as a PR masterstroke. Others will feel it is just a desperate attempt to stop the public from finding out the true damage of the disaster. From a search perspective, this is the best move BP could have made to protect its image under the current circumstances.
*London, 10 June, 2010* - British Petroleum (PB) has purchased Google and Yahoo search terms in order to influence consumers’ views on the oil spill in the Gulf of Mexico. It is clearly trying to protect its brand image following the catastrophe of the oil spill in the Gulf of Mexico, turning to paid search in an attempt to present a more compassionate image. With BP buying top position in paid search, it hopes to drive users to its corporate response page which attempts to paint a more positive picture of the BP brand.
Excluding the paid search listing in the results page, 95% of the listings are very negative. A search in Google for "BP Oil Spill" presents the user with a number of listings that are being very cynical of BP, including YouTube clips of the impact the disaster has had on the local area and its wildlife.
Today, internet users expect to get up to the minute reports on world events and the recent oil spill is no different. People now turn to search engines to find out information, read reports, and watch videos on latest events. Recent search trends for terms such as "oil spill" show the level of interest in the events in the Gulf of Mexico. Whilst some would argue that BP is trying to deflect attention away from damage the oil spill has caused, others will agree BP is just giving internet users the information they are looking for; after all, users are not forced to click on the paid search advert.
Paid search is the quickest way to see tangible results in online marketing. From a search perspective, this is the best move BP could have made to protect its image under the current circumstances.
What are your thoughts?
Lee Green, Administrator (nbbta) in the "In The News"
Reverle Harris www.abizresource.com "Your Total Marketing Arm" - SEO, Digital Advertising, and Internet Marketing Campaign Experts.
*London, 10 June, 2010* - British Petroleum (PB) has purchased Google and Yahoo search terms in order to influence consumers’ views on the oil spill in the Gulf of Mexico. It is clearly trying to protect its brand image following the catastrophe of the oil spill in the Gulf of Mexico, turning to paid search in an attempt to present a more compassionate image. With BP buying top position in paid search, it hopes to drive users to its corporate response page which attempts to paint a more positive picture of the BP brand.
Excluding the paid search listing in the results page, 95% of the listings are very negative. A search in Google for "BP Oil Spill" presents the user with a number of listings that are being very cynical of BP, including YouTube clips of the impact the disaster has had on the local area and its wildlife.
Today, internet users expect to get up to the minute reports on world events and the recent oil spill is no different. People now turn to search engines to find out information, read reports, and watch videos on latest events. Recent search trends for terms such as "oil spill" show the level of interest in the events in the Gulf of Mexico. Whilst some would argue that BP is trying to deflect attention away from damage the oil spill has caused, others will agree BP is just giving internet users the information they are looking for; after all, users are not forced to click on the paid search advert.
Paid search is the quickest way to see tangible results in online marketing. From a search perspective, this is the best move BP could have made to protect its image under the current circumstances.
What are your thoughts?
Lee Green, Administrator (nbbta) in the "In The News"
Reverle Harris www.abizresource.com "Your Total Marketing Arm" - SEO, Digital Advertising, and Internet Marketing Campaign Experts.
Thursday, April 8, 2010
Move Your Business Forward With Success!
“9 Things Highly Successful Small Business Owners Do Differently That You Can Do”.
1) Forget about the state of the economy.
Pay attention to how it changes your prospect's buying behavior, but don't let the gloom and doom get you down. If you sell products or services that are truly helpful or useful there will always be people willing to buy.
2) Offer something new. If people aren't buying what you're currently selling, but they used to, that's a sign something needs to change. The knee jerk reaction is to simply cut prices. But that devalues what you offer.
Instead try adding value by creating new packages out of products and services you already have. Or, updating a current offering. Even better, bring something completely new to the table… Hold a workshop, write an e-book, sell a new product or product bundle, offer training programs, delve deeper into a specific aspect of what you already offer.
3) No attempted guessing. Find out what your prospects, clients and customers want then give it to them. Do this by surveying your people in person, by using a short, written evaluation, or via email using a no-cost service like surveymonkey.com.
4) Embrace technology.
The World Wide Web is no longer the Wild, Wild West, but there's still plenty of room to make your mark. And all the social networking tools make it super cheap to market your business effectively. So get out there and give it a go. You'll expand your reach, get your wisdom further out into the world, and maybe even discover it's fun. (www.blackrevenue.com)
(5) Build your list. Even before the Internet, business gurus said "The money is in the list". In other words, you need a list of past and current customers, as well as a list of prospects, that you keep in touch with. This way they get to know, like, trust and remember you.
You can do this the old fashion way by collecting contact info over the phone or in your office or store, then sending out print materials. Or, you can do it the modern way by having an awesome offer and sign up system on your Website, then staying in touch via email. Or use a hybrid of the two.
6) Provide value.
The days of the pushy salesperson are going…going…gone. Nowadays people don't have extra cash burning a hole in their pocket. So they expect good value for their time AND money.
7) Embrace mixed media marketing.
Silver bullets don't exist when it comes to marketing. Instead of focusing on one media or tactic, create a strategy and plan that uses as many as you can to reach your people.
For example, send postcards, letters and gifts, write a weekly e-newsletter, host monthly tele-seminars, post articles, audios and video online, write a blog, go to live networking events and more. (BBB Club totally supports your marketing efforts with its resources & tools).
8) Keep learning.
Times and technology are changing fast. It's up to you to stay on top of what's new and what's working now. But you can't do that if you're always buried in your business.
So read a new book, attend tele-seminars, and get yourself out to at least one non-industry specific conference each year.
9) Stop doing it all yourself. This is a biggie. The people I know who have successful, growing businesses and fulfilling lives have figured this out. And it's even truer in the Internet age.
Face it, you don't have time to become skilled at doing everything it takes to market, grow and run your business—especially online. Eventually you'll hit a wall, business growth will stop, and you'll be exhausted and burned out.
The solution? Even if you don't have the money to hire an employee you CAN afford a Virtual Assistant (www.abizresource.com). Get one now and have them help you revamp your Website, set up and manage your blog or email, newsletter, handle your social networking, automate your marketing and much more.
Practical Marketing Expert Stacy Karacostas specializes in taking the stress, struggle and confusion out of growing your small business. She's the author of "Putting Your Business on the Road to Success", "The Small Business Website Bible" and more than 200 articles on marketing, copywriting, sales and success.
1) Forget about the state of the economy.
Pay attention to how it changes your prospect's buying behavior, but don't let the gloom and doom get you down. If you sell products or services that are truly helpful or useful there will always be people willing to buy.
2) Offer something new. If people aren't buying what you're currently selling, but they used to, that's a sign something needs to change. The knee jerk reaction is to simply cut prices. But that devalues what you offer.
Instead try adding value by creating new packages out of products and services you already have. Or, updating a current offering. Even better, bring something completely new to the table… Hold a workshop, write an e-book, sell a new product or product bundle, offer training programs, delve deeper into a specific aspect of what you already offer.
3) No attempted guessing. Find out what your prospects, clients and customers want then give it to them. Do this by surveying your people in person, by using a short, written evaluation, or via email using a no-cost service like surveymonkey.com.
4) Embrace technology.
The World Wide Web is no longer the Wild, Wild West, but there's still plenty of room to make your mark. And all the social networking tools make it super cheap to market your business effectively. So get out there and give it a go. You'll expand your reach, get your wisdom further out into the world, and maybe even discover it's fun. (www.blackrevenue.com)
(5) Build your list. Even before the Internet, business gurus said "The money is in the list". In other words, you need a list of past and current customers, as well as a list of prospects, that you keep in touch with. This way they get to know, like, trust and remember you.
You can do this the old fashion way by collecting contact info over the phone or in your office or store, then sending out print materials. Or, you can do it the modern way by having an awesome offer and sign up system on your Website, then staying in touch via email. Or use a hybrid of the two.
6) Provide value.
The days of the pushy salesperson are going…going…gone. Nowadays people don't have extra cash burning a hole in their pocket. So they expect good value for their time AND money.
7) Embrace mixed media marketing.
Silver bullets don't exist when it comes to marketing. Instead of focusing on one media or tactic, create a strategy and plan that uses as many as you can to reach your people.
For example, send postcards, letters and gifts, write a weekly e-newsletter, host monthly tele-seminars, post articles, audios and video online, write a blog, go to live networking events and more. (BBB Club totally supports your marketing efforts with its resources & tools).
8) Keep learning.
Times and technology are changing fast. It's up to you to stay on top of what's new and what's working now. But you can't do that if you're always buried in your business.
So read a new book, attend tele-seminars, and get yourself out to at least one non-industry specific conference each year.
9) Stop doing it all yourself. This is a biggie. The people I know who have successful, growing businesses and fulfilling lives have figured this out. And it's even truer in the Internet age.
Face it, you don't have time to become skilled at doing everything it takes to market, grow and run your business—especially online. Eventually you'll hit a wall, business growth will stop, and you'll be exhausted and burned out.
The solution? Even if you don't have the money to hire an employee you CAN afford a Virtual Assistant (www.abizresource.com). Get one now and have them help you revamp your Website, set up and manage your blog or email, newsletter, handle your social networking, automate your marketing and much more.
Practical Marketing Expert Stacy Karacostas specializes in taking the stress, struggle and confusion out of growing your small business. She's the author of "Putting Your Business on the Road to Success", "The Small Business Website Bible" and more than 200 articles on marketing, copywriting, sales and success.
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